This is a copy of a real email sent to a MoveOn member. It may have been modified to protect the recipients' anonymity.
From: "Daniel Mintz, MoveOn.org Civic Action" <moveon-help@list.moveon.org>
Date: Tuesday, October 18, 2011 at 10:52 AM
Subject: A dramatic shift in America
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In a few short weeks everything's changed. America is finally talking about how our economy is rigged to advantage the wealthiest 1% over the rest of us.
Thanks to the bravery of the protesters down on Wall Street, real change is now possible. So we all need to drop what we're doing and go on offense.
In addition to providing all the support we can to #OccupyWallStreet, at MoveOn we're scrambling to launch a huge campaign to make Wall Street pay. We're organizing mass meetings in hundreds of cities. We've hired filmmakers to tell the stories that the mainstream media are ignoring. We're turning up the heat on the banks by helping people move their money. And we're helping organize two major national days of protest in November.
Together, we can make sure this momentum keeps building. But this all takes money—for materials, coordination, tech, and supporting thousands of volunteers. This is the moment. Can you chip in $5?
The tide is turning. We have to capitalize on this momentum now—because those standing with Wall Street and the 1% won't stay quiet for long. Here are just a few of the things we're doing:
These are huge undertakings to match a huge moment. Can you chip in $5 now so we don't lose this opportunity?
Thanks for all you do.
–Daniel, Stefanie, Elena, Peter, and the rest of the team