The tax code is rigged for the 1%. Not only do corporations like Bank of America get away with dodging taxes, the millionaire CEOs of these unpatriotic companies get a fat tax refund each year thanks to the Bush tax cuts. But we've had enough, and the 99% is fighting back to make millionaires and corporations pay their fair share.
As millions of people file their taxes on Tax Day, April 17, we're organizing "Tax the 1%" protests to express our outrage that the rich and corporations aren't paying their fair share to help rebuild the economy.
We'll march, rally, and protest at big, tax-dodging banks and corporations and throughout our communities to highlight the disparity in the tax code for the 99% compared to the 1%.
Below are steps, tips, and materials for a powerful event. Click here to go to a specific section:
Have a question that's not answered in this guide? Email our volunteer-led Support Corps at: email@example.com.
To get ready for your event, listen to these two brief audio recordings.
The theme of the day is "Tax the 1%" so the best locations will help reinforce that message in some way. An easy way to do that is by planning your event at a place that symbolizes why we need to tax the 1% their fair share:
The best event locations will be familiar and easily accessible to everyone in the community and will provide enough public space for people to gather. If you have questions, email firstname.lastname@example.org.
There are many creative ways to communicate your "Tax the 1%" message on Tax Day. In the "During your event" section, an example of a tax bill delivery to a Big Bank is provided. You can use as is, tailor it, or do something different.
You should determine early on who will speak at your event, whether you'll lead a picket line or just gather around a main area, and any creative visuals you want to incorporate into the event (like a giant-sized tax bill). Just remember to keep your event fun, safe, and interesting to the media.
Get on the phone, use Facebook and Twitter, or email people from your social network and other progressives to invite them to your event. The best recruitment tool is personal contact over the phone, so as much as you can, make personal calls to build the crowd. If you are part of a Council, you can use the Recruitment Tool to call and invite other MoveOn members.
A day or two before your event, it's critical that you make brief confirmation calls to anyone who has RSVP'd to make sure they're still attending. It's a simple step, but so important to good turnout. You can see who's signed up for your event on your Host Tools Page.
Be sure to check out the MoveOn Recruitment Guide for helpful tips and suggestions to boost turnout.
Getting local media to cover your event helps reach thousands more people with our message. The key to getting media coverage is organizing a compelling event, inviting the press, and following up. If you've never organized an event like this, check out the MoveOn Media Guide for more tips on getting local press to cover your event.
Here's a timeline for your media outreach:
Tailor the sample advisory linked to the materials box above to let local media know the details of your event. Use the talking points also provided there to help with what to say when you're talking to the press before, during, and after your event.
Making follow-up calls to local media is critical to getting them to cover your event. If you think you'll need help making phone calls, ask MoveOn members who've RSVP'd for your event to make a few calls (on your Host Tools Page, you can see which RSVPs indicated they'd like to help).
In most communities, you don't need a permit to stand on public property—including public sidewalks. Depending on the location of your event, you may want to check with local authorities ahead of time. If you're unsure, just check with local authorities.
If you have a sound system, you are more likely to need to arrange a permit. If you have questions or problems email email@example.com.
Many progressive groups are taking action on Tax Day to call for a fairer tax system. If you haven't yet, be sure to contact local community groups and unions to see what actitvities they're planning. If it makes sense, work directly with local allies to organize a powerful protest.
Calling local TV news, newspapers, radio stations, and blogs to let them know about your event is a must-do if you want media coverage. Since our goal is to get millions of people to get our "Tax the 1%" message, getting local media to cover your event is key. For contact information, you can search online or look for a phone number or email on media websites.
Arrive 45-60 minutes early to set up and greet volunteers helping you.
Start as close to on time as possible. Don't wait more than five minutes after your posted start time—especially if any reporters are there.
Pictures and video help tell the story of your event to anyone who couldn't attend—MoveOn members, local media, allies, elected officials. Ask a volunteer or two to capture all aspects of the event so that you can share it with others!
After the event, email photos to firstname.lastname@example.org.
1. Hold a quick meeting right after your event to debrief and talk about next steps.2. Follow up with folks who attended your event:
3. Fill out the survey you'll receive via email after the event. And don't forget to email any photos from the event to email@example.com.