Grassroots event where you distribute large quantities of flyers to put pressure on your target
Flyering is one of the most basic forms of grassroots campaign work. You simply create a small handout with a simple explanation of the issue and a call to action, usually a phone call to a decision-maker. Then, go to a place where there will be lots of people walking around and hand out your flyers. That's all there is to it!
Reasons to flyer:
- Generate phone calls to a target.
- Elevate the visibility of our campaign and the issue.
- Raise awareness about MoveOn.org.
- Recruit new Council members.
1. Recruit a flyering team
Flyering is a lot more effective if you have a team of people who will help, rather than just one or two people. A small group can flyer effectively, but you'll get a lot more flyers handed out if you have a team.
2. Create a flyer
The best flyers are very simple, usually a half page in size. You can get pretty creative in making a memorable flyer, but be sure to keep it simple and direct. Include a large, eye-catching heading in block letters at the top and all the information someone would need to take action, for instance the phone number of the target and a simple explanation of what they should say. Also, be sure to include the MoveOn.org website and/or Council page so that people can find out more information.
3. Produce copies of your flyer
Assume that in a high traffic area one person will be able to hand out 30-40 or more flyers an hour or more and make sure you print enough so that you don't run out.
4. Choose your location
The most important thing for choosing a flyering location is to simply make sure that there will be lots of foot traffic. Look for train stations, fairs, crafts shows, etc. It's also a good idea to look for crowds that will tend to be more politically supportive. For instance, a farmer's market would be a lot better than a gun show.
5. Create a sign or other visual to draw attention
If you're in a location where you can hang a MoveOn.org banner, sign, or other attention-grabbing visual, that can really help draw interest. If you have t-shirts or buttons, that will help too. These extras are not essential, but they help.
6. Hold your event!
Get out there and hand out your flyers!
- Keep it simple. Flyering is super-easy, and the key is to just get out there and hand out a lot of flyers.
- Set a goal for your team so that people stay motivated.
- Always smile and be really friendly.
- Avoid standing behind a table or other props that will get in your way.
- Keep a sign-up sheet for people who want to get directly involved in the Council.
- To make your event even more effective, have a cell phone handy, and ask people to make the calls right there on the spot!