A one-to-one is an intentional conversation (sometimes called an "indy"—short for "individual conversation") where we share Stories of Self, Us, and Now, and ask people to take on responsibility in our current campaign and in the local Council
- Powerful organizing is long-term organizing. We have to consistently build our Councils, and the best tool for Council building is one-to-one conversations with new and current Council members.
- In a one-to-one, we envision how we want our Councils to strengthen in the months ahead and think about our personal roles in that growth. It's a moment to really open ourselves up to our fellow Council members and to practice deep listening with one another. In sum, it's time to reflect on where we've been and start planning for where we're going.
- We do one-to-one conversations for many reasons: to build relationships; to communicate campaign goals, strategies, and tactics; to share personal motivations and organizing challeges; and to invite MoveOn members to take more leadership in the Council network.
- A one-to-one will take 30 to 60 minutes and is ideally in-person—although you can definitely do a successful one-to-one on the phone! You can do your one-to-one anywhere: at a coffee shop, a park, or anywhere relatively quiet.
- Follow the 30/70 rule: Talk 30% of the time and listen 70% of the time.
- Ask "how" and "why" questions so that you can go deeper. You won't learn everything about someone, but you will find out some key sparks.
- Not every one-to-one will result in someone stepping up or taking on more leadership. It's important to truly listen and create a plan for involvement that everyone feels good about. If it isn't the right time for someone to step up, that's OK!
- Every one-to-one is only as good as the follow up. Make sure you have a plan to follow-up with this person and support them in staying accountable to their commitments.
1. Set up the one-to-one.
Here's a sample script:
Hi, This is [your name], a Core member of the local MoveOn Council. How are you?
Great! Have you heard about MoveOn's [current campaign]. What have you heard about it? What do you think of it? [Listen to the answer, and share more details about the current campaign.]
I'm calling because I wanted to know if we could meet for 30 minutes this week to get coffee so we can get to know each other better, and we can talk more about the [current campaign] and our local Council. We can also talk about ways that you can get more involved. What do you think? [Listen to the answer.] When are you available?
2. Do the one-to-one.
Here's a sample agenda:
Story of Self: Learn more about the person, who they are, and their self-interest in joining the local Council and joining the local campaign.
- Where did you grow up? How long have you lived here?
- What do you do for a living? How do you spend your free time?
- Tell me about your family.
- What makes you angry?
- What moments from your life inspire you to take action?
- What is your vision for a better world?
- What do you wish was different than it is now? What is challenging about getting there?
- How are you feeling about the current campaign? What is frustrating? What is hopeful?
After you ask questions, share your own story about why you are involved in the Council.
Story of Us and Now: Share more information about the local Council and the current campaign.
- Tell the story of the current campaign.
- Talk about MoveOn's current plan
Make the ask: Ask for feedback about the plan and how the person can see themself fitting into the campaign. Once you have a sense for what the person might be interested in doing, make a strong ask to take on a Council role or a set of responsibilites for an upcoming action. Here are some sample asks:
- Will you join the MoveOn Council?
- Based on your experience doing public relations work, will you call reporters and let them know about our next action?
Next steps: Make a list of the next steps agreed on, set deadlines, and agree on when you will connect next to follow up.
Check out this training video on how to have a successful one-to-one meeting.
(The content in this video is from a previous campaign but the tips are relevant to any campaign.)